Ulta Beauty is a one-stop-shop for all your beauty needs, offering a vast array of makeupskincarehaircare, fragrance, and bath & body products. For the ones always searching for customer favorites, I decided to browse Ulta’s website and compile a comprehensive list of best-selling products in each category for you all.
The makeup section at Ulta offers a vast range of products that facilitates all skin types and tones. You’ll find everything you need for your face, lips, and eyes, to create your perfect look. Some of the best-selling makeup brands include Tarte, NYX Professional Makeup, Urban Decay, and Benefit

Tarte’s Shape Tape Concealer is a cult favorite, with one sold every 12 seconds. Urban Decay’s Naked palettes have a massive following, with Naked 3 being a best-seller. Roller lashes curling mascara from Benefit Cosmetics and Born This Way Foundation are also customer favorites.

Skincare is a crucial aspect of any beauty routine, and Ulta has a fantastic selection of products that cater to all skin types and concerns. Here are a few best-selling skincare brands at Ulta, including Mario Badescu, The Ordinary, Clinique, and Kiehl’s.

Mario Badescu’s Facial Spray with Aloe, Herbs, and Rosewater is an epic favorite and a must-have in any skincare routine. The Ordinary’s Niacinamide 10% + Zinc 1% is a best-seller and helps with oily and acne-prone skin. Clinique’s Moisture Surge moisturizer is a customer favorite and perfect for dry skin. Kiehl’s Ultra Facial Cream is also a best-seller and great for all skin types.

Healthy hair is a sign of a healthy body, and Ulta has an impressive range of hair care products that are a hit among customers. Some of Ulta’s best-selling hair care brands are; Living Proof, Redken, Pureology, and Drybar.
Living Proof’s Perfect Hair Day Dry Shampoo is a customer favorite, perfect for refreshing hair between washes. Redken’s All Soft Mega leave-in Conditioner is also a customer favorite, perfect for dry and damaged hair. Pureology’s hydrating hair masks are also best-sellers and great for color-treated hair. Drybar’s liquid sealant is also a best seller and perfect for oily hair.

The fragrance is a personal choice and a reflection of one’s personality. Ulta offers an impressive range of fragrances, from designer brands to niche and indie perfumes. From sweet and floral to musky and masculine scents, you will find everything you are hunting for. Various fragrance options include
 perfumes, body sprays, and mists.
Some of the most popular fragrances are from Ariana Grande’s ,cloud eau de parfum , Dior’s
Miss Dior Eau de Parfum, and Valentio’s Donna Born In Roma Eau de Parfum.

Bath and Body:
For bath and body products, Ulta Beauty offers everything from Body washes and lotions to scrubs and bath bombs.
Customers rave about the J.R. WATKINS Bath Fizzies, PHILOSOPHY’s 3-in-1 shampoo/gel/bubble bath,  and Hemz’s body moisturizer.

Ulta also offers a range of nail care products that customers love, from nail polish and nail art to nail care and tools to ensure the maintenance of your nails.
Some top-selling products are Sally Hansen’s Gel Nail Polish, Josie Maran Cuticle Oil, and Ulta beauty’s Nail Polish Remover Pads.

I hope this article will ease your search and selection of beauty products from Ulta.